The Study
A product-led market research that focused in using customer data & insights specific to the Serbian market to build potential customer journeys and define specific experiences at every touchpoint.
*the preview only shows some snippets of the research and proposed journeys
About Raiffeisen Bank
One of the top 30 largest banks in CEE and top 5 in Serbia, with divisions that cover other areas of financial services, such as Leasing, Asset Management and M&A.
The Challenge
Analyze market readiness for online lending in Serbia through secondary data and build a strong case for kickstarting the Digital Lending initiatives of Raiffeisen Serbia.
