Raiffeisen: Product-led market study to kickstart Digital Lending in the Serbian Market

The Study

A product-led market research that focused in using customer data & insights specific to the Serbian market to build potential customer journeys and define specific experiences at every touchpoint.

*the preview only shows some snippets of the research and proposed journeys

About Raiffeisen Bank

One of the top 30 largest banks in CEE and top 5 in Serbia, with divisions that cover other areas of financial services, such as Leasing, Asset Management and M&A.

The Challenge

Analyze market readiness for online lending in Serbia through secondary data and build a strong case for kickstarting the Digital Lending initiatives of Raiffeisen Serbia.