About Volt
The first P2P Payments app in Romania (1 year before Revolut hit the market), with a refreshed value proposition around discovering and gaining insights your personal credit score.
The Challenge
Volt has always tried different creative solutions for communicating the product and things have generally gone well, but on a steady path, even when campaigns were backed by established teams with strong creative insights and executions.
Solution
Shifting towards a growth methodology enabled and encouraged high-tempo experimentation and this also affected the way in which Creative campaigns and assets were treated. Whilst in the past, Volt was doing 2-3 big campaigns/year, now they had switched to doing 2-4 minimum viable campaigns per month. And this sparked new ideas for all funnel stages, including Acquisition.
Results
The Growth process enabled us to reach the idea of an open challenge of finding out “who has the largest credit score in Romania”. The implementation was straightforward – a radio campaign, with basic non-paid support in Social Media.
This campaign alone, in just a couple of weeks, doubled the user base that the company had built in 5 years through extensive marketing efforts.
